Asian Consumers Spend up to 257% More on Brands They Follow Online
16:05 - 22 มกราคม 2557
SINGAPORE--22 Jan--PRNewswire/InfoQuest Content Matters: A New Asia-Pacific Content Marketing Impact Study from Waggener Edstrom Integrated communications agency Waggener Edstrom Communications (WE) today released a new, proprietary research study about the impact of digital content and brand storytelling online for brands across Asia-Pacific. The research is entitled Content Matters: The Impact of Brand Storytelling Online in 2014. View the multimedia assets at: http://en.prnasia.com/pr/2014/01/22/140023712.shtml (Infographic: http://photos.prnasia.com/prnh/20140115/8521400237 ) The new regional study reveals the relationship between brand storytelling online and key consumer behaviors such as brand advocacy, spending, and engagement across six business categories in ten Asian markets. The study surveyed over 2,200 consumers between the ages of 15 and 60 across Australia, mainland China, Hong Kong, India, Indonesia, Japan, Philippines, Singapore, South Korea, and Vietnam. The report also shares Asia-Pacific regional findings. "Communications professionals across Asia find themselves under increasing pressure to prove the ROI of their investments in digital content. Our new research reveals a clear relationship between brand storytelling online and increased consumer spending, referrals, and engagement," said Stephen Tracy, APAC Lead at Waggener Edstrom's Insight & Analytics (I&A) practice. "Put simply, the more consumers engage with brand content, the more they spend on brands." Zaheer Nooruddin, Vice President of Digital at Waggener Edstrom's Studio D in Asia-Pacific, added: "For us the real take-away is that brand owners must focus on creating rich, compelling, and relevant storytelling for their audiences in 2014. If brands succeed with creating consumer engagement through high-quality content marketing across Asian markets, then the ROI will follow." Respondents were asked a series of questions related to how they interact with brands across different business sectors, including Travel & Tourism, Mobile Devices, Consumer Electronics and Appliances (excluding Mobile Devices), Food & Beverage products, Personal Care products, and Healthcare. Some of the findings from the study include: ACROSS ASIA-PACIFIC AUSTRALIA MAINLAND CHINA HONG KONG INDONESIA SOUTH KOREA PHILIPPINES SINGAPORE VIETNAM The complete study from Waggener Edstrom can be downloaded from http://apac.waggeneredstrom.com . About Waggener Edstrom Communications Waggener Edstrom Communications (WE) is a global, independent integrated communications agency that has developed strategic communications programs for innovative and world-changing clients for nearly 30 years -- working to influence markets, inspire people and improve lives. WE APAC specializes in the Consumer, Technology, Healthcare, Corporate and Digital communications sectors. WE was recently named APAC Consumer Consultancy of the Year 2013 by The Holmes Report. In 2012, WE was named Mid-Size Network of the Year at the Campaign Asia-Pacific PR Awards for the second year running, APAC Technology Consultancy of the Year by The Holmes Report, and in 2011 Best Digital Campaign of the Year by The Holmes Report's Asia Pacific SABRE Awards. The agency has more than 750 employees in 19 offices around the world, and its Global Alliance partners expand the agency's reach to more than 80 additional international markets. To learn more, visit http://apac.waggeneredstrom.com . The Waggener Edstrom(R) mark, the Innovation Communications(R) mark, the twendz(TM) mark, the WE Studio D(TM) mark and other marks used herein are registered or unregistered trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the registered or unregistered trademarks of their respective owners. Unauthorized use is strictly prohibited. For more information: Jordyn Hill, Waggener Edstrom, +65-9873-3121, jhill@waggeneredstrom.com SOURCE Waggener Edstrom Communications คอมเม้นต์
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